广告和包装是商品的脸面。如果在广告和包装上出现文字错误,就会极大地损害品牌和企业的形象。商品广告和包装上出现的文字错误,多见的是混淆常用字。有一种饮料的广告中标明:“决不含防腐剂”,而正确的用词应是“绝不”。繁体字的运用也是易于出错的地方,有时甚至闹笑话。在内销产品的标名中,本来就不应该使用繁体 Advertising and packaging are the face of the product. If there is a typographical error in advertising and packaging, the image of the brand and the company can be greatly damaged. Text ads appear on the packaging and packaging errors, common is the confusion of commonly used words. There is a beverage advertisement that states “never contains preservatives,” and the correct word should be “never.” The use of traditional characters is also an easy place to go wrong, sometimes even jokes. In the name of the domestic product, should not be used in traditional