黑龙江省零售业销售额和利润呈现双下滑的局面,影响零售业绩效的原因来自多方面,但主要原因在于我省零售业市场结构不够优化,竞争力不强。针对市场集中度低、商品缺乏差别化、进入壁垒低等问题,提出了优化零售业市场结构的目标取向及调整结构的措施。 Retail sales and profits in Heilongjiang Province showed a double-dip situation. The reasons for the impact on the performance of the retail industry come from many aspects. However, the main reason is that the retail market structure in our province is not optimized enough and the competitiveness is not strong. In view of the problems of low market concentration, lack of differentiation of products and low barriers to entry, the measures to optimize the target orientation of the retail market structure and to adjust the structure are put forward.