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【目的/意义】探讨利用大学网站间的引用结构网络来研究大学网站综合影响力的可行性,同时避免社会网络分析中使用单一中心度来评估节点影响力的片面性。【方法/过程】以112所211大学作为研究对象,通过英语版必应搜索引擎收集高校网站间的互链数据,然后运用传统社会网络分析中的中心性理论分析各高校在网站引用网络中的影响力,最后运用熵权TOPSISI方法得到了高校网站影响力的综合排名。【结果/结论】结果表明熵权TOPSIS作为一种多属性决策方法,在研究节点影响力方面可以发挥重要作用,同时从211高校网站综合影响力的排名结果可以看出其与大学科研实力并不是完全相关的,高校在提高科研实力的同时应该加强网站建设。
[Purpose / Significance] This study explores the feasibility of studying the comprehensive influence of university websites by using the reference structure network among university websites, and avoids the one-sidedness of using single center to evaluate node influence in social network analysis. 【Method / Process】 With 112 211 universities as the research objects, the English version of Bing search engine is used to collect the mutual data of college websites. Then, the central theory of traditional social network analysis is used to analyze the influence of colleges and universities on the web reference network Influence, finally use the entropy TOPSISI method to get the comprehensive ranking of university website influence. [Results / Conclusion] The results show that TOPSIS, as a multi-attribute decision-making method, can play an important role in the study of node influence. At the same time, it can be seen from the rankings of comprehensive influence of 211 university websites that the strength of scientific research with universities is not Totally related, colleges and universities should strengthen website construction while improving the strength of scientific research.