随着新媒体传播的迅速发展,电视及其它传统媒体的运作模式、发展趋势都受到不同程度的影响,纷纷拓展多种传播途径与平台,由传统媒体向现代媒体迈进。各电视频道除完成日常节目播出外,为适应传媒业的发展及受众需求的不断变化,也会定期不定期地进行节目的调整与完善,改版周期也在缩短。推出新节目、改版旧节目,努力满足受众对节目“新”的收视需求。要保持节目的新鲜活力及较高的收视率, With the rapid development of new media, the operation mode and development trend of television and other traditional media have been affected to varying degrees. They have expanded their channels of communication and platforms to move from traditional media to modern media. Apart from completing the daily program broadcast, the television channels will also adjust and improve their programs regularly and irregularly to adapt to the development of the media industry and the needs of the audience. The revision cycle is also shortening. Launch new programs, adapt old programs, and work hard to meet the audience’s demand for “new” shows. To keep the program fresh and high ratings,