在经济全球化的当今世界，市场如战场，商家必须掌握高超的竞争策略，才能在激烈的市场竞争中立于不败之地。那么又有哪些竞争策略可供参考呢？笔者提出以下十大策略并加以经典案例佐证。起初不具品牌形象的台湾建弘电子公司开发的“普腾”牌电视机性能优良、清晰度高、价格适 In the current world of economic globalization, markets such as the battlefield, businesses must master the superb competitive strategy, in order to fierce competition in the market remain invincible. So what are the competitive strategies for reference? The author proposes the following ten strategies and corroborates the classic case. At first, the “Proton” brand TV set up by Taiwan Jianhong Electronics Co., Ltd., which is not a brand image, has excellent performance, high definition and good price