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网络营销是随着Internet的广泛应用而出现的一种新的营销方式。互联网和信息技术的迅猛发展表明,网络营销必将成为以后企业营销的主流。尽管现阶段网络营销的社会经济环境还不完善．存在些问题,相信政府或其他相关部门去解决,从企业本身来看,正确面对网络的推广．运用科学有效的网络营销对策,是企业生存发展、赢得国际竞争力的关键。
Internet marketing is a new marketing method that appears with the widespread use of the Internet. The rapid development of the Internet and information technology shows that online marketing will become the mainstream of corporate marketing in the future. Although the socio-economic environment of online marketing is not perfect at this stage. There are some problems, I believe the government or other relevant departments to solve, from the perspective of the company itself, the correct face of the promotion of the network. The use of scientific and effective online marketing strategies is the key to the survival and development of enterprises and their ability to win international competitiveness.