本文对产品品牌创建及原品牌的再塑造进行分析研究,对这两种品牌在创意设计中重点要求和区别进一步阐述。同时分析品牌对产品的重要性,所产生的作用。文章中对新品牌的创建设计和原品牌的再塑造进行深入的论述,以老字号知名品牌进行论证。表明品牌的创建和原品牌的再塑造对产品的销售何等重要。 This article analyzes the product brand creation and the reshaping of the original brand, and elaborates on the key requirements and differences of these two brands in the creative design. At the same time analyze the importance of the brand on the product, the role. The article discusses the creation and design of the new brand and the reshaping of the original brand in-depth. Shows that the creation of the brand and the re-shaping of the original brand of product sales how important.