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无形资产经营过程可以划分为无形资产获取和无形资产扩张经营这两个阶段.前者是指企业通过各种方法与途径取得和积累无形资产,形成企业能力,塑造竞争优势的过程.后者则指企业在其优势无形资产具有产业链控制能力和市场支配能力的基础上,通过各种方式,使无形资产与更多的有形资产相结合,创造更大经营规模的过程.其特点是以无形资产调配有形资源,在这个过程中,企业因拥有无形资产而居于主动地位.
The process of intangible assets management can be divided into two stages: acquisition of intangible assets and expansion of intangible assets, the former refers to the process by which enterprises acquire and accumulate intangible assets through various ways and means to form their capabilities and create competitive advantages, while the latter refers to On the basis of its advantageous intangible assets possessing controllability of the industrial chain and market dominance, enterprises can combine the intangible assets with more tangible assets through various means to create a larger operation scale, which is characterized by the intangible assets Deployment of physical resources, in the process, businesses have the initiative because of possession of intangible assets.