随着信息网络技术的迅猛发展,网络意见人士利弊分析及其引导已经成为国际学界、政界和社会关注的热点。网络意见人士,就是互联网时代那些在公共舆论事件中具有影响力的活跃的个体集合,以塑造者、见证者、传播者、评论者和利益相关人等身份影响着公众参与、社会舆论、政策走向的网民共同体,他们在与大众、传媒、政府三方互动中以及其内部成员互动中发挥特殊作用。网络意见人士的二重性影响力源于技术、政治和文化因素。网络意见人士的引导可以从主体和环境两个层面着力:丰富网络意见人士的体验、塑造正面的网络意见人士、规范网络意见人士的话语表达;强化网络信息主权、创设网络合作平台、加强网络法治建设。 With the rapid development of information network technology, the analysis and guidance of the pros and cons of network opinioners have become the focus of international academic, political and social concerns. Internet opinioners are the active individual groups that have an influence in public opinion events in the Internet age. Influential factors such as public participation, public opinions and policy trends are influenced by such factors as shapers, witnesses, communicators, commentators and stakeholders. Of Internet users community, who play a special role in the interaction with the mass, media, government tripartite interaction and their internal members. The duality of cyber opinion influences the technical, political and cultural factors. The guidance of online commentators can focus on two aspects of the main body and the environment: enriching the experience of network opinioners, shaping positive cyber opinion, and regulating the expression of opinions of cyber opinion persons; strengthening the network information sovereignty, establishing network cooperation platform and strengthening network rule of law Construction.