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近年来国产动画片产量直线上升,近年产值已超1000亿元,但不得不承认我国动漫产业与国外强国之间的差距依然显著,国内研究者指出中国动漫产业巨大的市场80%以上的盈利流向日本、美国。本文通过研究对比国内外典型城市动漫产业的发展模式、特征及成功因素等,分析宁波动漫产业发展情况及现阶段动漫产业发展的瓶颈,通过借鉴国内外典型城市动漫产业发展模式中的经验和优势及成因等,提出宁波动漫产业未来发展的相关建议。
In recent years, domestic cartoon production has risen sharply, output value in recent years has exceeded 100 billion yuan, but I have to admit that the gap between China’s animation industry and foreign powers is still significant, domestic researchers pointed out that China’s animation industry, a huge market more than 80% of the profit flow Japan, the United States. This paper analyzes the development of Ningbo animation industry and the bottleneck of the development of animation industry at the present stage by comparing and contrasting the development pattern, characteristics and success factors of the animation industry at home and abroad, and draws lessons from the experience and advantages of animation industry at home and abroad And causes, put forward the future development of animation industry in Ningbo related recommendations.