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在企业深化改革中,为了进一步增强企业的活力,制定出本企业的企业经营战略规划具有极其重要的意义.本文结合北京市光华木材厂的历史与现实情况,就企业的任务和发展目标,以及与企业经营管理密切相关的市场环境、物资供应、产品开发等问题进行了分析,并在此基础上依据扬长避短、发挥优势的原则,对本企业经营战略作了初步的探索.
In deepening the reform of enterprises, in order to further enhance the vitality of enterprises, it is of great significance to work out the strategic planning of business operations of enterprises.On the basis of the history and reality of Beijing Guanghua Timber Factory, this paper, on the mission and development goals of enterprises, It analyzes the market environment, material supply and product development that are closely related to the operation and management of the enterprise. On this basis, based on the principle of avoiding weaknesses and giving full play to advantages, this paper makes a preliminary exploration of the business strategy of the enterprise.