联合国国际贸易中心最近编制了发展中国家公司的一系列出口营销案例。从这些案例中反映的某些重要教训,也许会对正在准备出口营销战略和计划的其他发展中国家有所帮助。 ——在没有充分准备之前,任何企业都不应寻求 The United Nations International Trade Center has recently produced a series of export marketing cases for companies from developing countries. Some of the important lessons learned from these cases may be helpful to other developing countries that are preparing export marketing strategies and programs. - No business should seek it out until it is not fully prepared