论文部分内容阅读
平面媒体的行业研究广告公司在选择媒体时,自身必须借助于一些行业研究资料,结合分析出版物进行综合评估。一、阅读率调查目前,主要有新生代市场研究公司的中国市场与媒体研究CMMS和央视一索福瑞的中国读者研究CNRS。 1.CMMS覆盖全国主要30个城市的70000个样本,涉及快速移动消费品和耐用消费品的品牌和消费习惯,媒体接触(包括电视、电台、报刊杂志、户外媒
Print media industry research Advertising companies in the choice of media, itself must rely on some industry research data, combined with the analysis of publications for a comprehensive assessment. First, the reading rate survey At present, there are mainly new generation of market research firm CMMS China market and media research and CCTV a Furui China readers study CNRS. 1. CMMS covers 70,000 samples in 30 major cities across the country covering brands and spending habits for fast moving consumer goods and consumer durables, media contacts (including television, radio, newspapers and magazines, outdoor media