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最近,国家统计局城调队等公布的全国电视机、电冰箱和洗衣机调查结果表明,国产电视机在市场所占份额城市为7成,进口电视机仅占3成;在农村国产电视机所占份额更大。在未来电视机消费市场上,大屏幕、高清晰度、高音质彩电的竞争将更加激烈。 根据消费者对电冰箱的价格、外观、耗电量等综合评价,海尔、容声等品牌深受欢迎,多门冰箱、180升以上冰箱(柜)将是近3年内居民的购买意向。
Recently, the results of surveys of national TV sets, refrigerators, and washing machines announced by the National Statistics Bureau and other city team indicated that domestically produced TVs accounted for 70% of the market’s share of the market, and imported TVs accounted for only 30%; Take a larger share. In the future TV consumer market, the competition for large-screen, high-definition, high-quality color TVs will become more intense. According to the consumer’s comprehensive evaluation of the price, appearance, and power consumption of refrigerators, Haier, Rongsheng and other brands are very popular. Multi-door refrigerators and refrigerators (cabinets) of 180 liters or more will be the purchase intention of residents in the past three years.