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本期个案研究继续关注省级卫视的定位与战略问题 ,因为省级卫视的一系列动作在某种意义上彰示着中国电视改革、发展与前行的方向。江苏卫视 2 0 0 4年初打出“中国情感特色频道”的旗帜 ,在业界产生了很大反响。本刊为此特约请江苏卫视频道策划人、管理者和有关专家撰文 ,对其“情感特色”定位进行深入探讨。
This case study continues to focus on the positioning and strategy of provincial satellite TV, as a series of actions by provincial satellite TV in a certain sense demonstrate the direction of China’s TV reform, development and progress. Jiangsu Satellite TV hit the banner of “China’s Emotional Channel” in early 2004, which has had a great response in the industry. Articles for this special Jiangsu TV channel curators, managers and experts concerned about the article, its “emotional characteristics” positioning in-depth discussion.