论文部分内容阅读
超市的最大魅力,是消费者能够“自由”地“自选”。专门店的最大优点,是可以让顾客结合自身特点来“专门定制”。自由化和专门化,是未来消费的两极,经营者们就只能在这两方面来探索未来消费的走向,把开拓消费者的“心理市场”作为一个不可动摇的坐标。未来经济的最大变数,将发生在“体验经济”的范畴里。而新一轮经济的再度崛起和我们能否在这新的崛起里为自己找到生存和发展的依据,就看你对体验营销有多少“体验”。
The greatest charm of the supermarket is that consumers can “freely” to “choose.” The biggest advantage of specialty stores, is to allow customers to combine their own characteristics to “tailor-made.” Liberalization and specialization are the two poles of future consumption. Operators can only explore the future consumption trend in these two aspects and take the pioneering consumer “psychological market” as an unshakable coordinate. The biggest change in the future economy will take place in the category of “experiential economy.” And the new round of economic re-emergence and whether we can find new survival and development in this new rise based on how much you experience marketing experience.