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从网络媒体到4G移动媒体,媒体行业的变革,意味着新媒体将主导整个媒体行业,瓜分传统报纸的受众,分享传统报纸的内容和盈利,给传统报纸带来强烈冲击,使其成为“夕阳产业”。但事实上,现阶段的新媒体并不完善,良好地进行传统报纸变革,还可以使其与新媒体互补,共同发展、共同进步。基于此,本文将以新媒体时代为背景,分析传统报纸所受到的冲击、传统报纸所面临的挑战,进而探究传统报纸的出路。
From online media to 4G mobile media, the change in the media industry means that new media will dominate the entire media industry, divide up the audience of traditional newspapers and share the contents and profits of traditional newspapers, bringing a severe blow to traditional newspapers and making them “ Sunset industry ”. However, in fact, the new media at this stage is not perfect, and the traditional newspaper revolution can be well conducted. It can also complement each other with the new media for common development and common progress. Based on this, this article will take the new media era as the background, analyze the impact of traditional newspapers, the challenges faced by traditional newspapers, and then explore the way out of traditional newspapers.