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作为体育与文化的交融,奥运会从根本上说就是一种文化创意产业,是人类现代社会最成功、最典范的文化产业实践。同时,作为城市文化的渲染舞台,文化产业发展的助推器,奥运一次次让举办城星光闪耀。蒙特利尔、雅典都因举办奥运会而成长为奥运旅游文化城市,巴塞罗那干脆凭借奥运投资摆脱经济危机发展成欧洲第7大城市,北京奥运会让文化产业迅速成长为支柱产业……如今又轮到伦敦用英伦风影响世界。但是危险与机遇同在。雅典奥运会未能推出具有经济意义的强势文化产品,应对不及的文化产业乃至整个国家经济不得不面对
As a blend of sports and culture, the Olympic Games is fundamentally a cultural and creative industry and is the most successful and exemplary cultural industry practice in modern society. At the same time, as the rendering stage of urban culture and boosting of the development of cultural industries, the Olympic Games make the city shine again and again. Montreal, Athens have grown into Olympic tourism and cultural city because of the Olympic Games, Barcelona simply by virtue of the Olympic investment out of economic crisis developed into the 7th largest city in Europe, the Beijing Olympic Games so that the rapid growth of cultural industries as a pillar industry ...... Now it is London Affect the world But the danger is the same as opportunity. Athens Olympic Games failed to launch a strong cultural product of economic significance, less than the response to the cultural industries and the economy as a whole have to face