塑造品牌,树立企业形象已成为现代企业生存与发展的必由之路。现代物业管理企业也必须从传统的房管所模式中走出来,站在现代企业管理的高度,以服务树形象,以质量立根本,以全面科学的管理、优质的服务水平塑造优秀企业品牌。本文从塑造物业品牌管理及其应具备的几个特征两方面来论述,试探求物业管理企业的品牌之路。 To build a brand and establish a corporate image has become the only way for the survival and development of modern enterprises. Modern property management companies must also come out from the traditional model of housing management. They should stand at the height of modern enterprise management, serve tree images, establish quality fundamentals, and create excellent corporate brands with comprehensive and scientific management and excellent service standards. This article elaborates from the aspects of shaping property brand management and several characteristics that it should have, and tries to seek the road of property management enterprise’s brand.