本文主要论述了消费变革、对营销思想的重新认识、网络营销以及公司发展前景等。面对一个崭新的世纪 ,市场以飞快的速度发生变化 ,必然带来企业营销的创新和变革。企业必须顺应时代潮流 ,抓住时机调整自己的营销领域和营销方式 ,以争取新的飞越 This article discusses the changes in consumption, the re-understanding of marketing ideas, network marketing and company development prospects. The face of a new century, the market changes at a rapid pace, will inevitably bring business marketing innovation and change. Enterprises must comply with the trend of the times, seize the opportunity to adjust their marketing and marketing methods to fight for a new fly