21世纪以来,中国动漫发展进入了高速发展期,政策扶植力度越来越大,动漫产品的数量和质量大幅提高,衍生品种类越来越多。与近邻日本动漫产业相比,我国从观念、市场培育等多方面存在差距。本文通过剖析日本动漫发展特性,对比国内动漫现状,提出可行性建议。 Since the 21st century, China’s animation and animation industry has entered a period of rapid development. Policy support has been growing steadily. The quantity and quality of animation products have greatly increased, and more and more derivatives have been introduced. Compared with the neighboring Japanese animation industry, there are many gaps in our country from the concept and market cultivation. This article analyzes the development characteristics of Japanese anime, comparing the current status of domestic animation, put forward feasible suggestions.