发展、向前是必然规律,对于国内零售业亦如此,虽然发展中的问题还很多。目前不少商家已经从价格战中冷静下来并开始反省,意识到光靠价格战已经不能为他们创造更远更长久的利益,但是千店一面、缺乏自身特点、以什么来吸引消费者仍是摆在他们面前的难题。许多企业也别出心裁地经常尝试一些促销及各种形式的营销活动,但往往营销策划无法量化效果以致影响成功概率,还遇到营销与企业内部管理脱节,营销变成“无本之木”,管理成“无源之水”的新的困境。 Development, forward is the inevitable law, as for the domestic retail industry, although the development of the problem is still many. At present, many businesses have already calmed down from price wars and started to reflect on them. They realized that price bargaining alone can no longer create long-term and long-term benefits for them. However, on the one hand, thousands of stores lack their own unique features and attract consumers. The problems before them. Many enterprises also try out some promotions and various forms of marketing activities, but often marketing planning can not quantify the effect of affecting the probability of success, but also encounter marketing and internal management of the company out of touch, marketing into a “woodless” management Into the “passive water” new predicament.