网络营销面对的是 Internet 这样一个虚拟市场、因此必须摆脱以往在传统的现实市场中的若干局限性,在经营策略、方式、手段上有所突破,建立一套适合于网络这种虚拟市场的运作机制。对一个企业来说,没有顾客,就没有市场,企业要想在网上建立起自己的市场,就必须建立自己固定的顾客群。实现这一目标的关键是必须采取一切手段把目标顾客吸引过来,一般有以下几种方法可供借鉴。 Internet marketing is confronted with such a virtual market as the Internet. Therefore, it is necessary to get rid of some limitations in the traditional real market in the past, make breakthroughs in business strategies, ways and means and establish a set of suitable virtual markets for the Internet Operation Mechanism. To an enterprise, there is no market without the customer, and if the enterprise wants to set up its own market online, it must establish its own fixed customer base. The key to achieving this goal is that we must adopt all means to attract the target customers. Generally, we have the following methods for reference.