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面对日趋激烈的信息源竞争,为追求差异表达,避免同质化,地方媒体都把深耕本土新闻作为重要竞争招数,但一些媒体在本土新闻的价值取向上出现了模糊认识,甚至出现明显的偏差、失误。两个成功的本土新闻传播案例面对复杂的舆论环境,在本土新闻的传播上,选择什么样的新闻事实,什么样的传播角度和方式,既要考虑到地方的发展和稳定大局又要兼顾到国内和国际两个环境。先来剖析近两年《福州晚报》两个成功的本土新闻传播案例:案例一:对福州菜价贵在何处的追问2010年11月初,福州蔬菜价格猛涨,一根萝卜或一棵大白菜都卖到七八元钱。那么,福州菜价到底贵在哪个环节呢?为回答市民疑问,同时为政府部门决策提供参考,记者一路摸底,调查追问,得出了结论:除
Faced with the increasingly fierce competition for information sources, in pursuit of differentiated expression and avoidance of homogenization, local media all consider deep plowing of local news as an important competitive tactic. However, some media appear vaguely aware of the value orientation of local news and even noticeable Deviations, mistakes. Two successful cases of local news media In the face of complex public opinion environment, what kind of news facts and what kind of communication perspectives and modes should be chosen on the basis of local news dissemination should consider both local development and overall stability To both domestic and international environment. First to analyze the past two years, “Fuzhou Evening News” two successful cases of local media: Case 1: Fuzhou expensive price of your question Where is the beginning of November 2010, Fuzhou vegetable prices soared, a radish or a large Chinese cabbage are sold seven or eight dollars. So, Fuzhou food prices in the end what is your link? In order to answer public questions, while providing reference for government departments, decision-making all the way, the investigation asked, came to the conclusion: In addition to