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网络舆论是伴随着网络媒体产生的一种新的舆论形式,以其独特特征发挥着重要的作用。如何使网络舆论发挥其积极的作用成为摆在我们面前的一个亟待解决的问题。本文从网络舆论的特点出发,阐述了合理认识网络舆论的重要性,以及就如何正确有效的引导网络舆论做了简要论述,以期能使网络这一新的舆论工具更好的为构建社会主义和谐社会服务。
Internet public opinion is accompanied by a new form of media generated by online media, with its unique characteristics play an important role. How to make the network public opinion play its positive role has become a pressing issue before us. Based on the characteristics of internet public opinion, this article elaborates the importance of a reasonable understanding of online public opinion and makes a brief discussion on how to direct the online public opinion correctly and effectively in order to make the new public opinion tool of the internet better to build a harmonious socialist society social service.