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2007年,由“超级女声”所代表的典型中国电视节目样态已经成为过去时,中国电视渐渐从众星拱月,走向群星闪耀的时代。当“品牌力、影响力”成为中国电视成长的主题词,某一两款节目的轰动性效应将不能再直接主导一家电视台的崛起。从“节目规划”向“平台整合”的转向意味着,只有通过战略性的节目设置与组合,才能让电视品牌突破竞争的红海,开辟全新的道路。那么,2008年,中国电视又将绽放怎样的奇葩呢?在我看来,体育、财经、公益与互动的升级,将成为来年中国电视的四大亮点。
In 2007, the typical Chinese TV program represented by “Super Girl” has become a time when Chinese television gradually went from stars to stars. When “brand power, influence” becomes the key word for the growth of Chinese television, the sensational effect of one or two programs will no longer be able to directly dominate the rise of a television station. The shift from “program planning” to “platform consolidation” means that the television brand can open up a whole new path to the competitive Red Sea only through strategic programming and composition. So, in 2008, China Television will bloom again what kind of wonderful work it? In my opinion, sports, finance, public welfare and interactive upgrade, will be the next four highlights of China’s television.