奥克斯最近的“斩首行动”推出了388元的空调,在家电业界引起了一阵波澜。有人甚至借媒介对奥克斯进行了申讨,认为其“斩首行动”属于“倾销”或者是“欺诈”的范畴。但是,至今为止,尚没有得到奥克斯因为违法而受到起诉的任何消息,这说明,其促销手段在法律所允许的范围之内。在有关人士的申讨中,有两层潜在的意思,一是现有的行业领导者已经被奥克斯挠到了痒处,二是小品牌正在被奥克斯的这些“暴力手段”逼上绝路。 Oaks recently “beheaded” introduced 388 yuan air-conditioning, caused a wave of waves in the appliance industry. Someone even went on to discuss Oakes with the media, believing that its “decapitation” was “dumping” or “fraud.” However, so far, no news of Oakes being prosecuted for breaking the law has not yet been obtained, which shows that the promotion means are within the scope of the law. There are two potential meanings in the parties' claims: one is that existing industry leaders have been tickled by Oakes, and the other is that small brands are being forced to stop by Oakes's “violent means”.