论文部分内容阅读
标准化建设是我国旅游产业可持续和健康发展的必由之路,通过“旅游标准化”建设,将提高我国旅游行业的服务质量、规范从业人员的行为、改善旅游环境、提升旅游企业的管理和工作效率,从而促进旅游业发展方式的转变和发展质的提升。本文阐述了旅游标准化的概念、意义,分析了成都市旅游标准化的建设现状及存在问题,同时以“国色天乡”景区为例,提出了旅游标准化建设的方法及途径。
Standardization construction is the necessary way for the sustainable and healthy development of China’s tourism industry. Through the construction of “Tourism Standardization”, it will improve the service quality of China’s tourism industry, standardize the behavior of employees, improve the tourism environment and enhance the management and efficiency of tourism enterprises , So as to promote the transformation of tourism development mode and enhance the quality of development. This paper expounds the concept and significance of tourism standardization, analyzes the status quo and existing problems of tourism standardization in Chengdu City, and puts forward the methods and ways of standardizing tourism development.