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电视剧已成为电视媒介的一个重要的“卖点”。在每晚的黄金时间段,几乎大部分频道都在播放电视连续剧。电视剧作为一种文化娱乐产品,逐步成为电视媒介吸引观众“眼球”的重要手段。近年来,我国社会政治、经济、文化、生活等等方面发生了翻天覆地的变化,人们的思想观念、生活方式、行为方式也发生了巨大改变,如利益主体越来越多样化,就业方式呈现多样化的态势,社会组织形式也日益多样化。从这一系列的“多样化”中,可以发现最为显著的特征,那就是社会生活的都市化与文化的大众化。
TV series have become an important “selling point ” for the television media. In the prime time every night, almost most of the channels are playing TV series. As a cultural and entertainment product, TV series gradually become an important means for television media to attract spectators. In recent years, tremendous changes have taken place in China’s social politics, economy, culture, life and so on. People’s ideological concepts, lifestyles and behaviors have undergone tremendous changes. For example, the diversified interests of stakeholders and the diversity of employment modes The trend of social organization is also increasingly diversified. From this series of “diversity,” one can find the most salient features of urbanization and cultural popularization of social life.