论文部分内容阅读
总投资逾亿港元的深圳森那美汽车实业有限公司(以下称深圳森那美),是由香港森那美集团和深圳市汽车工业进出口公司合资经营,它不仅专营宝马、三菱、日产、标致、福特、铃木等名车,而且是这些车系和别克、林肯、菲亚特的深圳特约售后服务中心和零配件销售中心、成立仅四年的深圳森那美,以其独特的企业文化、不断创新的发展态势,成功塑造了良好的品牌形象,一跃成为深圳车坛一颗耀眼的新星。其与世界接轨的管理方式、超前领先的竞争手段,在当今普遍的“卖车难,修车亦难”感叨声中,可谓是独树一帜、日前记者采访了深圳森那美销售中心负责人黄文伟先生和售后服务中心负责人李少强先生,以下访谈内容相信会令车界同行大受启发。
Shenzhen Sime Darby Automotive Industry Co., Ltd. (hereinafter referred to as Shenzhen Sime Darby) with a total investment of more than HKD100 million is a joint venture between Hong Kong Sennaimei Group and Shenzhen Automobile Industry Import and Export Corporation. It not only specializes in BMW, Mitsubishi, Nissan, Peugeot, Ford, Suzuki and other luxury cars, but also these cars and Buick, Lincoln, Fiat’s Shenzhen special service center and spare parts sales center, the establishment of only four years of Shenzhen Senna America, with its unique corporate culture and continuous innovation The successful development of the situation, successfully created a good brand image, became a shining star in Shenzhen Automotive Forum. Its management style with the world, ahead of the competition means, in today’s common “selling car difficult to repair the car is also difficult,” can be described as unique, recently a reporter interviewed Shenzhen, the United States that the United States sales center Huang Wei Mr. Li Shaoqiang, head of after-sales service center, the following interview content will convince the car industry counterparts.