论文部分内容阅读
涂料行业的痛点互联网思维讲究痛点。涂料行业的痛点在哪?消费者调研后,我觉得主要有三个问题:第一个,消费者说立邦、多乐士很好,但谁帮我刷?涂料厂商认为是产品,对消费者而言却是半成品,他还要找人刷上墙。因此,一体化的需求非常强。第二个,跟90后聊天,我问他们对涂料有什么感觉?为什么买涂料而不买壁纸?壁纸还可以千变万化。第三个,90后提出来,说你们涂料网上不好买,不好玩。我们也不要,我们不喜欢。涂料每年3000亿的盘子,但网络销售15亿都不到。同是建材行业,复合地板每年1000
Paint pain points of the Internet industry pay attention to pain points. After the consumer research, I think there are three main problems: First, consumers say that the State, Dulux are good, but who helped me to brush? Paint manufacturers that products, for consumers It is a semi-finished product, he also had to find someone to brush on the wall. Therefore, the demand for integration is very strong. The second, chatting with 90, I asked them what they feel about the paint? Why buy paint instead of buying wallpaper? Wallpapers can also be ever-changing. The third one, put forward after 90, said that you paint online is not good to buy, not fun. We do not want, we do not like it. Paint 300 billion a year of plates, but the network sales of 1.5 billion are not. The same building materials industry, composite flooring 1000 per year