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俗话说,乱世出英雄。而在中国当今这个传媒乱世中,有一位横空出世的传媒巨人,那就是——电信传媒!电信传媒是中国电信综合传媒业务的统称,是依托中国电信现有各种业务和资源,通过整合各类媒介形式,为客户提供整体解决方案和信息发布业务的总称。电信传媒的出现,符合了传媒领域多媒体、跨媒体传播的集约化发展大方向,契合了广告市场对分众化、精准化传播的实效要求,迎合了广告主对从渠道传播到影响受众,再到市场行销的全方位期许。而在7月的上海《,广告人》杂志有幸采访到了中国电信集团号百信息服务有限公司电信传媒业务负责人,接下来的几个小时,该负责人首次向我们谈到了中国电信业这艘传媒巨舰——电信传媒。
As the saying goes, a hero in troubled times. In China today, the turmoil in this media, there is a vast media giant born, that is - telecommunications media! Telecom media is China Telecom’s comprehensive media business collectively, is relying on China Telecom’s existing business and resources, through the integration Various forms of media, to provide customers with the overall solution and the general term for information dissemination. The appearance of telecommunication media accords with the general direction of intensified development of multimedia and cross-media communication in the field of media, which meets the practical requirements of the advertisement market for the decentralized and accurate communication and caters to the advertisers’ Marketing all-round expectations. In July, Shanghai’s “Advertisers” magazine had the privilege of interviewing the head of telecom media business at China Telecom No. 100 Information Service Co., Ltd. For the first time in a few hours, the chief of charge told us that China Telecom Media giant - telecommunications media.