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随着时代科技的发展,广告形式多种多样,视频类公益广告也更加普及。公益广告是弘扬社会公德、唤醒人们环境意识的重要宣传手段之一,它能潜移默化地影响着人们思维方式、行为方式的变革。电新媒体更是时代高科技文化的重中之重,电新媒体的发展状况就代表着现今文化的发展水平,而公益广告传播的精神理念、宣扬的价值精髓、展现的民族风情、以及启发的时尚标引才是公益广告最为核心的价值体现。基于此有必要对视频形式公益广告的传播来进行深刻的研究和分析并发挥新媒体的积极作用,最终达到提高公益在社会中传播效率的目的。
With the development of science and technology of the times, the forms of advertisements are various and the public service advertisements of videos are also more popular. Public service ads are one of the important publicity tools to promote social ethics and awaken people’s environmental awareness. They can subtly affect people’s thinking and behavior changes. Electricity, new media is even more important for the era of high-tech culture. The development of electric new media represents the current level of cultural development. The spirit of public service advertising, the essence of value, the national customs, and the inspiration The fashion index is the most core value of public service ads. Based on this, it is necessary to conduct a profound study and analysis of the spread of public service advertisements in the form of video and to play an active role in new media, and finally to achieve the goal of improving public service efficiency in society.