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随着越来越多的省级卫视制作播出真人秀节目,我国的电视屏幕上开始充斥着各种真人秀节目。这些节目不仅占据着周末的黄金时段,有的甚至还延伸到日常时段。大量真人秀节目的涌现使电视节目市场的竞争变得更加激烈。如何创造和保持竞争优势开始成为各大真人秀节目制作者思考的首要问题。运用价值链理论能够较好地研究产品的竞争优势,因此将价值链理论引入真人秀节目的研究中,对我们思考如何提高真人秀节目的竞争力具有一定意义。一、价值链理论及其应用1985年,哈佛大学迈克尔·波特在他所著的《竞争优势》一书中首先提出了价值链的说
As more and more provincial satellite TV shows broadcast reality shows, television shows in our country are beginning to be filled with reality shows. These programs not only occupy the prime time of the weekend, and some even extended to everyday life. The advent of a large number of reality shows has intensified the competition in the television programming market. How to create and maintain a competitive advantage has become the number one issue for the major reality TV producers. The use of value chain theory to better study the competitive advantage of products, therefore, the introduction of value chain theory into reality TV shows, for our thinking on how to improve the competitiveness of reality shows is of some significance. First, the value chain theory and its application In 1985, Harvard University Michael Porter in his book “competitive advantage” in a book first proposed the value chain