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上海世博会,是北京奥运会之后我国举办的又一个国际盛事,是中国向世界展示30年改革开放成就的一次重要机遇。报道好世博盛会是上海新闻广播必须完成好的宣传任务,也是一次难得的做大做强自身的发展机遇。本文以上海广播电视台广播新闻中心世博宣传报道整体构思为切入点,从机制创新、节目创新、新闻策划、大直播策划等方面总结了上海新闻广播世博报道的经验,探讨了广播在重大新闻事件报道中如何求新求变。
The Shanghai World Expo is another international event held by our country after the Beijing Olympic Games and an important opportunity for China to show the world the achievements of 30 years of reform and opening up to the world. Good World Expo coverage Shanghai News Broadcasting News must complete a good publicity mission, but also a rare bigger and stronger their own development opportunities. This article summarizes the experience of Shanghai News Broadcasting Expo coverage from the aspects of mechanism innovation, program innovation, news planning and large-scale direct broadcast planning with the overall idea of Shanghai Expo’s broadcast news center Expo publicity coverage as a breakthrough point, How to seek change in the new.