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随着教育部“名刊工程”的实施,学术期刊的竞争意识加强了,从名刊,到名栏,甚至名篇,将成为学术期刊追求的目标。这一新动向,反映了学术期刊界在办刊理念上的自觉,也证明了“名刊工程”的导向和示范的有效性。在学术期刊新出现的竞争态势中,如何从整体上改变千刊一面的状况?如何加强学术期刊的竞争力?这是学术期刊界要着重思考和探索的问题。树立学术期刊的“经营意识”学术期刊属于“体现着一个国家和民族的思维能力、精神状况和文明素质”的事业,这一性质决定了以社会效益为惟一目标的学术期刊不能推向市场,同时不能以市场思维来确定学术期刊的编辑方针,不能以经济尺度来衡量学术期刊的优劣,这是我们讨论学术期刊竞争力的一个基本前提。当然,这并不意味着学术期刊不要经营意识,这里说的经营意识是指学术经营意识,是办刊理念和办刊方法上的主动创新与积极改进,是理论内涵和学术空间的深入发掘和锐意开拓。事实上,惯常的办刊方法和模式缺乏的正是这种学术经营意识。从提高竞争力的角度看,将学术资源配置得是否合理并形成一种学术气势,很能体现学术期刊的经营水平并从中体现学术期刊的质量高低。
With the implementation of the Ministry of Education “Famous Journal Project ”, the competitive awareness of academic journals has been strengthened. From famous books, to famous books and even famous books, the academic journals will become the target pursued by them. This new trend reflects the consciousness of journal periodicals on the concept of running a journal and also proves the validity of the guidance and demonstration of the Journal Project. How to strengthen the competitiveness of academic journals in the emerging competition situation of academic journals? How to change the overall situation of journals from one side to the other? This is a question that academic journals should focus on thinking and exploring. Academic journals that establish “academic awareness” of academic journals belong to the business of “thinking ability, mental state and civilized quality of a nation and nation,” which determines that academic journals whose social benefits are their sole goal can not To market, at the same time can not market thinking to determine the editorial guidelines for academic journals, economic journals can not measure the pros and cons of academic journals, which is our discussion of academic journals a basic premise. Of course, this does not mean that academic journals do not operate awareness, business sense here refers to the sense of academic management is the concept of running a journal and the methods of journalism initiative innovation and positive improvement is the theoretical content and academic space in-depth exploration and Forge to open up. In fact, it is this sense of academic management that lacks the usual methods and modes of running magazines. From the perspective of enhancing competitiveness, whether the allocation of academic resources is reasonable and forms an academic atmosphere can reflect the operation of academic journals and reflect the quality of academic journals.