我们是这个新兴行业中率先进行品牌建设的企业,直接面向主流消费人群。经过几年的实践经验,我切身体会到,消费与品牌的新时代已经来临,未来品牌建设一定要走整合营销、内容营销、人文营销的路。在我看来,这个新时代的到来,有四大因素在推动。一是信息的本身概念,过去我们认为小众的需求,由于互联网效应,已不能被 We are the first enterprise in this emerging industry to carry out brand building and directly target the mainstream consumer groups. After several years of practical experience, I have learned that the new era of consumption and brand has come. In the future, brand building must take the road of integrated marketing, content marketing, and humanistic marketing. In my opinion, there are four major factors driving the arrival of this new era. The first is the concept of information itself. In the past, we thought that the needs of niches could no longer be met by the Internet.