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中国传统文化博大精深,包括以孔孟为代表的儒学、以老庄为代表的道家思想等。这些思想不仅在我国文化宝库中占有重要的地位,在当代的广告设计中也有一定的体现。本文主要阐述在当代广告设计中中国传统文化的体现方式,并举一定的事例进行分析。
The Chinese traditional culture is profound and profound, including Confucianism represented by Confucius and Mencius, Taoist ideology represented by Lao Zhuang and so on. These ideas not only occupy an important position in the cultural treasure house of our country, but also reflect the contemporary advertisement design. This article mainly expounds the way of expression of Chinese traditional culture in contemporary advertisement design, and gives some examples to analyze.