在分析电子商务与传统零售业优缺点的基础上将两者优势互补,设计一种电子商务体验店,实现线上线下商务模式融合。设计结果表明:电子商务体验店能为网购用户提供面对面的服务,提高用户购物体验;占地小、营销策略灵活的特点有效降低企业成本,增强企业竞争力。 On the basis of analyzing the advantages and disadvantages of e-commerce and traditional retailing, we will complement each other and design an e-commerce experience store to realize the integration of online and offline business models. The design results show that: E-commerce experience shop can provide face-to-face service for online shopping users and improve user shopping experience. Small footprint and flexible marketing strategy can effectively reduce the cost and enhance the competitiveness of enterprises.