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黎锦是海南岛黎族民间织锦,精美绝伦,历史悠久,其制作工艺更是被联合国教科文组织定为首批急需保护的非物质文化遗产。可以说,黎锦在很大程度上代表了海南的形象,对海南来说有特殊的意义。所以在海南做黎锦生意,追求经济效益的同时,其背后所蕴藏的社会效益更是不容忽视。海南锦绣织贝实业有限公司就是一家从事黎锦研究、开发、生产、营销于一体企业。那么在这个有“特殊”意义的行业里,锦绣织贝是如何兼顾经济效益与社会效益的?作为一
Li Jin Hainan Island Li ethnic folk brocade, exquisite, has a long history, the production process is more Unesco designated as the first urgent need to protect the intangible cultural heritage. It can be said that Li Jin largely represents the image of Hainan and has special significance to Hainan. Therefore, Li Jin in Hainan to do business, the pursuit of economic efficiency at the same time, the hidden social benefits behind it is even more can not be ignored. Hainan Fairview Weibei Industrial Co., Ltd. is engaged in a Li Jin research, development, production and marketing in one enterprise. So in this industry that has “special ” significance, how to make the best of both world economic benefits and social benefits?