随着国内旅游业的发展,大学生旅游市场逐步成为旅游市场中重要的细分市场,并且极具潜力。由于大学生消费水平有限,行为追求个性化,2013年“五一”假期,在全国各高校兴起了一种新的旅游方式——换寝旅游。本文从大学生旅游需求和偏好出发,分析换寝旅游的优势及意义,同时,针对现阶段换寝旅游存在的管理不便、宣传不善等问题,提出了一些促进换寝旅游进一步发展的建议与策略。 With the development of domestic tourism, college students tourism market has gradually become an important market segment in the tourism market, and has great potential. Due to the limited consumption level of college students and the pursuit of individualized behavior, a new type of tourism, “Sleeping Beauty,” was launched in all colleges and universities in China in the “May Day” holiday in 2013. Based on the tourism demand and preference of undergraduates, this article analyzes the advantages and meanings of tourism for change - bed tourism. At the same time, some suggestions and strategies to promote the further development of tourism - in - change tourism are put forward in view of the problems of management inconvenience and poor publicity.