打造品牌栏目、品牌频率 ,进行品牌经营 ,实施品牌带动战略 ,这是广播人近来使用频率比较高的一些词汇。广播品牌化 ,是发达国家广播媒体走过的成功之路 ,也是我国广播发展的必然选择和客观需要。目前我国广播界对广播品牌化已有的实践和正在进行的探索已产生引人瞩目的直接效 Build brand columns, brand frequency, brand management, implementation of brand-led strategy, which is the recent use of broadcasters some of the more frequently used vocabulary. Broadcasting brand is the way to success of the broadcasting media in developed countries and also the inevitable choice and objective need of the development of radio in our country. At present, the existing practice and ongoing exploration of broadcasting branding in our country’s broadcasting industry have produced remarkable direct effects