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在奔驰新一代S级发布之后的半年时间内,奥迪带来了新款A8L,面对奔驰的The Best or Nothing,奥迪用其独有的方式接下招儿来。同样是豪华品牌,奔驰、宝马以及奥迪之间却拥有完全不同的开发理念,诞生于此理念之下的车型所体现出来的特征也是千差万别。这种品牌层面的差异在各自的旗舰车型上尤为明显。旗舰车型代表了各品牌最高的造车工艺,因此每一次旗舰车型上的动作往往都能获得比其他车型更多的关注,而每一次旗舰车型的换代简直成了该品牌最有意义的品牌发展节点。
In the first half of the Mercedes-Benz S-class after the release of the new Audi A8L, in the face of Mercedes-Benz’s The Best or Nothing, Audi in its own unique way to recruit. The same is the luxury brand, Mercedes-Benz, BMW and Audi have a completely different concept of development, was born under the concept of the car models are also reflected in different characteristics. This brand-wide difference is particularly evident in their flagship models. The flagship model represents the highest makeover technology of each brand, so each flagship model tends to receive more attention than any other model, and the evolution of each flagship model has simply become the brand’s most significant brand development node.