近两年来,国内的通信市场经营虽然时有新意,但穿新靴走老路现象依然很严重,且容易陷入经验主义、教条主义、运动主义,不知不觉中落入老套路,走进六大误区,致使市场营销的科学性、针对性、有效性大打折扣,收效甚微,员工叫苦连天,身心疲态,企业寸步难行,想要增长不容易。误区一:“想当然”之决策。许多运营企业在做市场营销策划时,总是想当然、拍脑袋,不深入调查市场情况 In the past two years, though the domestic communications market has always had new ideas in business, the phenomenon of wearing new boots is still grave, and it is easy to fall into empiricism, dogmatism and sports doctrine and fall into the old routine unconsciously. Misunderstandings, resulting in marketing science, targeted, effectiveness greatly reduced, with little success, employees grievances, mental and physical fatigue, difficult for businesses to move forward, you want to grow is not easy. Misunderstanding one: “take for granted ” decision-making. Many operating companies in the marketing plan, always take for granted, racking our brains, not in-depth investigation of market conditions