我们知道,企业商标的设计有一个基本套路,就是用企业名称(或名称缩写、或名称的首个字母)作为主体图案,如可口可乐(COCA-COCA)、麦当劳(M)、海尔/Haier、LG、戴尔(DELL)、尼桑(NISSAN)、阿迪达斯(adidas)、李宁(L)、IBM、摩托罗拉(M)、国美(GOME)等等。这些标志最直观地指向商标拥有企业,在经过广告宣传之后能迅速让公众对商标及其所有者做出辨识。浏览国内上百家中小学网站,发现如众多学校的校标设计也都 We know that there is a basic routine in the design of a corporate trademark, with the corporate name (or acronym, or the first letter of a name) as the main motif, such as COCA-COCA, McDonald’s, Haier, LG DELL, NISSAN, adidas, LING, IBM, MOTOROLA, GOME and many more. These logos point most directly to trademark-owned businesses and are quickly publicized to the public for identifying brands and their owners. Browse hundreds of primary and secondary schools in the country, found that many schools like the school logo design