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文章旨在设计开发具有情感性的特色校园纪念品。采用语汇分类法将产品的感性定位逐次分解,最终得到具体的感性需求和与之对应的设计要素。K a n o模型对校园纪念品的感性需求进行问卷调查,得到吸引型需求、必备需求、单向需求等,从而确定各个感性需求的重要度。接下来运用质量屋全面系统地分析感性需求和设计要素之间的定量关系,并确定设计要素的重要度,指导校园纪念品的设计。最后,通过校园纪念品感性设计的实际运用,表明该方法可以根据产品实际情况,设计出满足顾客需求的产品。
The article aims to design and develop emotionally distinctive campus souvenirs. Using the method of categorization of products, the perceptual positioning of products is decomposed one by one, and finally the specific perceptual needs and corresponding design elements are obtained. K an n o model questionnaire survey of the emotional needs of the campus souvenirs, get attractive demand, essential needs, one-way needs, etc., to determine the importance of each emotional needs. The next step is to use Quality House to conduct a comprehensive and systematic analysis of the quantitative relationship between perceptual needs and design elements and to determine the importance of design elements to guide the design of campus souvenirs. Finally, the practical application of the sensuous design of campus souvenir shows that this method can design the products that satisfy the customers’ needs according to the actual situation of the products.