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20 0 1年 11月 2 4日 ,浙江广播电视集团浙江电视台在北京召开了“浙江电视台旅游版节目研讨会”。在京的部分专家学者 ,国家旅游局、省旅游局、中国旅游协会领导 ,《人民日报》、《光明日报》、《经济日报》、《北京晚报》、《新闻晚报》、《北京青年报》、《中国旅游报》、《电视旅游》杂志社、《旅行家》杂志社等媒体记者共 40余人应邀与会。浙江广电集团副总裁、浙江电视台台长钟桂松、副台长周羽强、台办副主任周建洪、台总编室副主任沈蔚琴、周末编辑部副主任麻宝洲、刘小平及旅游版制片人也到会参加研讨 ,研讨会由浙江电视台周末编辑部主任郑松茂主持。在研讨会上 ,专家学者从卫视台生存策略的高度 ,对浙江电视台推出旅游版给予了高度评价。对旅游版的节目定位和风格追求给予了充分肯定 ,对如何发展电视旅游节目作了多角度、深层次的分析阐述 ,时间虽短 ,质量很高。现摘登部分专家学者在研讨会上的发言 ,这里有对具体栏目的评点 ,也有对电视现状与趋势的理性思考和判断。相信这些研讨和评点 ,不仅能给旅游版的发展壮大提供指导 ,也会给电视媒体正在进行的节目改版工作提供有益的借鉴。
On November 24, 2001, Zhejiang Television and Television Group Zhejiang Television held a seminar on “Zhejiang TV Station Travel Edition” in Beijing. Some experts and scholars in Beijing, the National Tourism Administration, the provincial tourism administration and the leaders of China Tourism Association, People’s Daily, Guangming Daily, Economic Daily, Beijing Evening News, Evening News, Beijing Youth Daily, More than 40 media reporters including China Tourism News, TV Travel Magazine and Traveler magazine were invited to attend the conference. Vice President of Zhejiang Radio and Television Group, Guizong Song of Zhejiang TV Station, Zhou Yuqiang, Deputy Director of Taiwan Radio Television Station, Zhou Jianhong, Deputy Director of Taiwan Affairs Office, Shen Weinqin, Deputy Director of Taiwan’s Chief Editor’s Office, and Ma Baozhou, Liu Xiaoping and Travel Edition Producers To participate in the seminar, the seminar by the Zhejiang TV Station Weekend editor Zheng Song Mao chaired. At the symposium, experts and scholars spoke highly of the launch of Zhejiang Tourism Television from the height of the survival strategy of TV stations. The tour version of the program positioning and style of pursuit fully affirmed, on how to develop television tourism program made a multi-angle, in-depth analysis and elaboration, time is short, high quality. Now pick some experts and scholars at the seminar speech, there are specific comments on the column, but also on the television status and trends of rational thinking and judgment. Believe that these seminars and comments, not only can provide guidance for the development and growth of the travel edition, but also to the TV media ongoing program revision provides a useful reference.