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香百年一直致力于品牌战略,以“专业背景+产品创新+形象代言+渠道建设+广告推广+打假维权”为六大基础元素的经营模式挑战市场,追求在消费者心中建立多维品牌形象的效果。笔者与大家一同解读这贯穿各种元素的经营理念。
Hong century has been committed to the brand strategy, “professional background + product innovation + image endorsement + channel construction + advertising + counterfeit protection rights” as the six basic elements of the business model to challenge the market, the pursuit of building a multi-dimensional brand image in the minds of consumers Effect. The author with everyone to interpret this throughout the various elements of the business philosophy.