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建立城市旅游地评价指标体系,以景点丰度、景点吸引力强度、旅游条件、相似程度、环境水平、规模容量、交通条件等七个指标作为一级指标。运用层次分析法确定各指标的权重,以此评价宜兴、溧阳、常州、无锡、苏州、上海等六个城市的旅游发展水平。宜兴得分75.06,是六个城市中最低的分值。通过分得出结论:景点吸引力强度、旅游条件、环境水平、交通条件等四个指标是受客观因素影响较小的指标;宜兴要重点提高景点吸引力强度和旅游条件和两个指标,以此缩小与其它城市旅游发展水平的差距;长三角地区是宜兴主要的旅游客源地,因此宜兴应加强对长三角客源市场的深度开发。
The evaluation index system of urban tourist area is established, and the seven indexes of scenic spot abundance, attractive attraction of tourist attractions, tourist conditions, similarities, environmental level, scale capacity and traffic conditions are taken as the first-level indicators. Using AHP to determine the weight of each index, we can evaluate the tourism development of Yixing, Liyang, Changzhou, Wuxi, Suzhou, Shanghai and other six cities. Yixing score 75.06, is the lowest score in six cities. Through the points to draw the conclusion: attraction attractions, tourist conditions, environmental levels, traffic conditions and other four indicators are less affected by objective factors; Yixing should focus on improving attraction attractions and tourist attractions and two indicators to This narrows the gap with the tourism development in other cities. The Yangtze River Delta is the major tourist destination in Yixing. Therefore, Yixing should strengthen the in-depth development of the Yangtze River Delta tourist market.