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西安爱菊粮油工业集团(以下简称“爱菊”),是陕西一家很知名也很传统的粮油企业,在西安粮油市场的占有率高达60%,自1934年成立至今,爱菊和她的产品已经与古城西安血脉相融。在西安市区每个角落都能找到爱菊厨房的连锁店,在西安每个家庭厨房都能看到爱菊产品。成绩只代表过去,作为一家独大的西安老字号粮油品牌,爱菊同样也有自己的难言之隐:传统的米面油业务正在遭遇行业遇冷、消费萎靡的尴尬境地;新兴的主食、豆制品业务门槛低,遭遇家庭作坊、黑心工厂的低价侵蚀。爱菊应该如何突破销售困局,完成
Xi’an Ai Ju Grain and Oil Industry Group (hereinafter referred to as “Ai Ju”) is a well-known and traditional Shaanxi grain and oil company, occupying 60% of the grain and oil market in Xi’an. Since its establishment in 1934, Ai Ju and her The products have been associated with the ancient city of Xi’an blood. In every corner of Xi’an city can find a chain of love Ju kitchen, kitchen each family in Xi’an can see Ai Ju products. Results represent only the past, as a dominant grain and oil brand in Xi’an, the old, love Chrysanthemum also have their own unspeakable hidden: the traditional rice oil business is suffering the industry encountered cold, sluggish consumption embarrassing situation; emerging staple food, soy products business threshold is low, Encounter family workshops, black heart factory erosion. How to break through sales Daisy sales, complete